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'Game of Thrones' is gone, and so are some HBO subscribers

May 19, 2019

“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.

“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”

From the article "'Game of Thrones' is gone, and so are some HBO subscribers."

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About Parks Associates

'Game of Thrones' is gone, and so are some HBO subscribers

Previously In The News

Apple Looks To Expand Healthcare Presence

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

Can Traditional TV Keep Up In A Digital-First World?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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