Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018. Fifteen percent of pay-TV subscribers, slightly less than half of all who made changes in the past year, downgraded to a less expensive TV service. The firm will highlight these findings and their implications for the video industry at the inaugural Future of Video: OTT, Pay TV, and Digital Media on December 10-12, 2018, at Marina Del Rey, Calif.
From the article " 34% of Pay-TV Subs Altered Service in Past Year – Study"
However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
