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Consumers Cool Toward Cloud-based Digital Media Storage

March 13, 2011

Dallas-based Parks Associates said concerns regarding consumer awareness, device interoperability, security and market fragmentation contributed to the lukewarm response. Indeed, among consumers wishing to store movies and TV shows, interest hovered around 25%. Those wishing to digitally store movies from their DVR, electronic books, video games and pay-TV channels dropped to about 15%.

“Netflix and Verizon’s Flexview offer cloud video services, and cloud-based music solutions include MOG, RealNetworks Unifi and mSpot,” said Parks analyst Laura Allen Phillips. “However, taken as a whole, this market is fragmented, leaving consumers to cobble solutions together. Industry growth and consumer adoption rates of cloud-based services will rely on how effectively market players address this issue as well as other challenges.”

From the article, "Consumers Cool Toward Cloud-based Digital Media Storage" by Erik Gruenwedel

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