Providing market intelligence for more than 35 years

Hispanic Business

Smartphones drives connected, mobile CE adoption

Roughly one-third of German and French broadband households and 45 percent of UK broadband households have purchased a smartphone in the last six months, according to a study by Parks Associates European. These devices are leading the increase in connected and mobile CE adoption among Western European households, which is opening new options for service providers in security and energy offerings.

Already, 10-12 percent of broadband households in the UK and France own a home control system, where they can control a device such as a thermostat or security camera via a smartphone or PC. Safety and security applications resonate with European consumers, but aversion to monthly fees means providers need to offer different flavours of service, from self-monitoring options to professional services, in order to attract new consumers and build recurring revenues.

From the article, "Smartphones drives connected, mobile CE adoption." 

Previously In The News

Study: Minorities Driving Growth in Mobile Phone Market

Minorities will be a driving force in the mobile phone market, as high percentages within these segments are planning to buy a mobile phone in the next 12 months, according to Parks Associates' U.S...

Verizon Launches TV Channels for iPad

The Verizon project marks another volley in the competition with rival Bright House Networks. Last year, Bright House started offering several dozen live channels on tablets -- including A&E, D...

Report: Apple iPad Lights Kindle's Fire

New Consumer Analytics research from Parks Associates indicates consumers continue to prefer Apple over the other top brands in tablets, with 44% of holiday tablet shoppers planning to purchase an...

Parks Associates and Industry Leaders Address the Evolution of the Digital Home and Mobile Consumer at CONNECTIONS(TM) at CTIA

The executive conference features the Connected Home Pavilion on the CTIA show floor, with demos from solution providers for the digital home; keynotes from AT&T, Starz, and Samsung; and sessions f...