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SanDisk's iPod Challenge

October 14, 2008

SanDisk is also building technology platforms that will leverage SlotMusic's ability to sync up with servers through encrypted connections. A streaming subscription service like Rhapsody, which SanDisk has already partnered with for its line of Sansa music players, could implement a seamless offline/online connection with the cards.

Parks Associates analyst Michael Cai is skeptical that consumers, particularly young consumers, will buy albums on memory cards or that less tech savvy folks will understand SlotMusic. But, he notes, "if I'm in the market for a 1-GB SD card, I may as well get some music with it."

From the article, "SanDisk's iPod Challenge" by Mary Jane Irwin

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