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Google Gets Game

More than a year in the works, Google finally launched its in-game advertising platform Wednesday. Called AdSense for Games, the platform will offer advertisers access to millions of Web-based Flash games.

The in-game advertising market is small, scoring only $1 billion from advertising and subscriptions in 2007, according to research firm Parks Associates, but the entry of Google is expected to make it explode.

From the article, "Google Gets Game " by Mary Jane Irwin

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