Providing market intelligence for more than 35 years

Forbes

Against All Odds

Those trends will continue, but maybe not fast enough. EarthLink's digitally literate customers are four times as likely to switch to high-speed as AOL's. If the 4 million users go broadband before it starts paying off, EarthLink is finished. Forget picking up customers totally new to the Web. Research firm Parks Associates says just 10% of Americans are still waiting to become Web users.

From the article "Against All Odds," by Chana R. Schoenberger.

Previously In The News

CES to Highlight Tech for Greening Homes

For now, smart homes are a small enough market that consumers with green motives might be able to give it a meaningful nudge. Parks Associates analyst Bill Ablondi estimates the market for home con...