Register

I agree with the Privacy Policy

FierceOnlineVideo

Turner's NCAA March Madness Live mobile app hits record 21M live streams

March 20, 2014

The data appears consistent with recent reports from Parks Associates that found younger consumers are turning their focus online for the bulk of their viewing. "Late Millennials" aged 18-24 spend 33 percent of their time watching content delivered over the top compared with 29 percent watching linear broadcast TV, while "Early Millennials" aged 25-34 spend 23 percent of their time online and 30 percent watching linear TV, TDG reported.

Parks Associates found that 37 percent of Late Millennials consider online video their most important video source.

That doesn't mean older viewers are avoiding the online video bandwagon, however. While TDG noted that 61 percent of consumers over 55 prefer linear TV, and only 4 percent watch OTT, Parks found that more than 50 percent of U.S. households use either a subscription or transactional video on demand service (e.g., Netflix, Amazon, Hulu, or Redbox).

From the article, "Turner's NCAA March Madness Live mobile app hits record 21M live streams" by Samantha Bookman.

Previously In The News

Roku's Rosenberg: MVPDs threatened by connected TV devices

That jibes with recent research from Parks Associates which found that 64 percent of U.S. households with broadband have at least one consumer electronics device connected to the Internet--either a...

A chicken in every pot and an Apple TV in every living room

The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smar...

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

Netflix will succeed in Japan, but China is a whole other ballgame

And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors,...

1
2
3
4
5
6
7
8
›