Providing market intelligence for more than 35 years

FierceOnlineVideo

Sharing Netflix, other SVOD accounts is prevalent among OTT households--but how much it matters is relative

Among the 57 percent of U.S. broadband households that have an over-the-top video subscription like Hulu, Amazon (NASDAQ: AMZN) Prime Instant Video or Netflix (NASDAQ: NFLX), 11 percent are using shared accounts provided by people outside the home, a new Parks Associates study says. But the question remains as to whether account sharing is a real problem, or an opportunity for SVOD (subscription video on demand) providers.

Parks portrayed account sharing in its release as a "lingering challenge," and indeed, most if not all SVOD services limit the number of devices that can stream content simultaneously. Netflix's "Standard" account, for example, allows only two devices to use the service at the same time, while its "Premium" account ups that to four. Amazon permits subscribers to stream "up to two titles at the same time using the same Amazon.com account" but when streaming the same title, users can only see it on one device at a time.

From the article "Sharing Netflix, other SVOD accounts is prevalent among OTT households--but how much it matters is relative" by Samantha Bookman.

Previously In The News

Netflix could be more popular than cable; Vudu resets customer passwords

> Ora.TV, Mexican billionaire Carlos Slim's online digital network, has acquired Stick Figure Productions to boost its content. Story > Parks Associates reports that smartphones and tablets are...

Discounts, promotions luring pay TV subscribers back into fold

Pay TV providers are using tried-and-true tactics like discounted premium channels to bring wandering subscribers back into their fold, according to research released by Parks Associates. Most...

Most Americans want YouTube in pay TV package

Multichannel Video Programming Distributors (MVPDs) worried about losing customers to over-the-top (OTT) video offerings should include that content as part of their pay TV packages, research from...

Digital media challenges in Western Europe

The large and growing online population in Western European countries creates a significant audience for digital media services, albeit with many challenges for providers wanting to reach this audi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive