Only one-third of college-aged students consider the TV set to be an important asset, even though most consume video in some form, a new survey by Parks Associates says. They're also watching video on computer screens more than on tablets.
"College students do not prioritize TV," Parks' latest whitepaper, "Uprising: College Students & Changing Video Preferences," said. "This preference does not necessarily imply that college students do not enjoy or value TV content and services--in fact, the majority own or have access to a TV."
While the survey size was small--57 students, aged 18 to 22, attending colleges across the U.S.--the responses hint at a larger trend among this influential age group. Only nine of the students said having a TV set was very important to them, and seven said it was important. Pay TV factored in as a reason for having a television, but not the only one. "Of the sixteen who consider having a TV to be important or very important, most use it to consume pay-TV content. A notable minority, however, value their television set for playing games on a console," whitepaper author Hunter Sappington wrote.
From the article "Parks: Owning a TV isn't important to younger generation" by Samathan Bookman.
