Register

I agree with the Privacy Policy

FierceOnlineVideo

High-speed broadband may accelerate cord cutting

August 23, 2011

About 13 percent of consumers with a broadband connection have cord-shaved in the past year, Parks Associates said, predicting that another nine percent soon would follow. But there is a caveat... the research from the Dallas-based firm included 3.9 million people who regularly watch Internet video.

Still, Parks said more than one-in-five households with broadband now also subscribe to Netflix and pointed out that adoption of connected devices, many of which come with a Netflix app, is increasing rapidly.

Almost half of all IPTVs sold this year will be Internet ready, Parks said, and consumer sales of connected devices worldwide will reach nearly 350 million units by 2015.

Parks also said that TV Everywhere initiatives being pursued by pay-TV operators (and Fox Broadcasting for the moment) "will be an ineffective retention tool," with consumers seeing TVE as an additional premium service that only 11 percent would be willing to pay for.

From the article, "High-speed broadband may accelerate cord cutting" by Jim O'Neill

Previously In The News

Turner's NCAA March Madness Live mobile app hits record 21M live streams

The data appears consistent with recent reports from Parks Associates that found younger consumers are turning their focus online for the bulk of their viewing. "Late Millennials" aged 18-24 spend...

Netflix could be more popular than cable; Vudu resets customer passwords

> Ora.TV, Mexican billionaire Carlos Slim's online digital network, has acquired Stick Figure Productions to boost its content. Story > Parks Associates reports that smartphones and tablets are...

Discounts, promotions luring pay TV subscribers back into fold

Pay TV providers are using tried-and-true tactics like discounted premium channels to bring wandering subscribers back into their fold, according to research released by Parks Associates. Most...

Most Americans want YouTube in pay TV package

Multichannel Video Programming Distributors (MVPDs) worried about losing customers to over-the-top (OTT) video offerings should include that content as part of their pay TV packages, research from...

‹
1
2
3
4
5
6
7
8
›