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Parks Associates has new research suggesting that at least 20 percent of broadband households in Western Europe have viewed a movie or TV program online within the last six months. Despite the sizable figure, the research firm also says that among countries surveyed, including the U.K., Germany, Spain, Italy and France, more than 80 percent of broadband households still actually prefer going out to a cinema or watching a DVD as video viewing methods versus watching a video program online. Free video content has some allure, but still apparently hasn't changed actual consumer preferences.