- Research
- Smart Home: Products And Services
- Consumer Electronics and Entertainment
- Broadband and Mobility
- Connected Health and Wellness
- MDU / Multifamily
- SMB
- Strategic Consulting Unit
- Primary Research
- Research Services
- Events
- Event
- Company
- About Parks Associates
- Smart Home: Products And Services
- Smart Home Devices, Automation, Controls
- Energy Management
- Residential Security
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
Importantly, the campaign will seek to position Roku's offerings as a suitable competitor to the offerings from telco and cable pay TV providers: "The most important question when buying a streaming player is 'What can I watch?' and this campaign highlights the superior selection of movies and entertainment available only on Roku," said Matthew Anderson, Roku's chief marketing officer, in a release.