Providing market intelligence for more than 35 years

FierceCable

Parks: Non-linear TV viewing expands lead over linear watching

The gap between linear and non-linear TV usage continues to expand in U.S. broadband homes.

According to new Parks Associates research, consumers in broadband-equipped U.S. homes now watch 17.4 hours of TV programming a week through digital video recorders, pay-TV VOD and online SVOD services. Conversely, these consumers only watch, on average, about 11.5 hours of live, linear TV per week.

"Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24," said Barbara Kraus, director of research, Parks Associates. "Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices."

From the article "Parks: Non-linear TV viewing expands lead over linear watching" by Daniel Frankel.

Previously In The News

Parks: Roku owns 44% of the U.S. OTT device market

New research from Parks Associates polling 10,000 broadband-equipped consumers provides important information to pay TV operators, who are looking to prioritize their multiscreen app development to...

Google contradicts Parks' Chromecast study, says usage is up

As GigaOM reported Wednesday, [Google] used its keynote address to contradict a widely reported Parks Associates research note from last month that showed that usage of the Chromecast streamin...

Parks: 31% of pay TV subs want place-shifting DVRs

More pay TV subscribers want to be able to access to programs stored on their DVRs similar to the way Dish Network customers can use its Sling product to watch video from set-tops in their homes on...

TV Everywhere approaches ubiquity, study finds

Parks Associates is predicting that TV Everywhere will be nearly everywhere by the end of 2011. In its report, "TV Everywhere: Growth, Solutions and Strategies," the Dallas-based market research co...