Register

I agree with the Privacy Policy

FierceCable

Parks: 51% of U.S. pay-TV homes 'very interested' in unlimited DVR storage

June 03, 2015

Parks Associates published new research suggesting that 51 percent of U.S. pay-TV consumers are "very interested" in unlimited, cloud-based DVR storage.

The data is a relevant indicator for pay-TV operators, most of which are contemplating movement into the cloud DVR market to respond to consumer demand for time-shifted viewing options.

According to Parks, 50 percent of U.S. broadband homes have a DVR, either supplied to them as part of a pay-TV subscription or purchased at retail. The research company projects that cloud DVR subscriptions will exceed 4.6 million by the end of 2015 and 24 million by 2018.

"Consumer interest in cloud DVR features is strong, particularly the idea of unlimited storage capacity. As with any transition, there are challenges and opportunities for operators looking to expand their services into the cloud," said Brett Sappington, director of research at Parks Associates.

From the article "Parks: 51% of U.S. pay-TV homes 'very interested' in unlimited DVR storage" by Daniel Frankel.

Previously In The News

Parks: Over 45% of U.S. pay-TV subscribers want cloud-based DVR

With the Supreme Court rendering an earlier legal affirmation of cloud-based DVR technology intact, Parks Associates has found that 45 percent of U.S. pay-TV subscribers are interested in such a se...

Roku reaches 10 million in U.S. sales ... but who is No. 1 in OTT?

As Variety editor Andrew Wallenstein noted, Apple CEO Tim Cook said in April that Apple TV had reached an installed base of 20 million in the U.S., generating revenue of $1 billion. (This was despi...

Parks: 11% of SVOD users share their passwords

Subscription video on demand services like Netflix (NASDAQ: NFLX) and Hulu have seen their subscriber bases grow rather explosively, and ease-of-use for these platforms has always been given some o...

Comcast stream will 'cannibalize' MSO's core video services, analyst says

Stream is being most closely compared to Dish Network's (NASDAQ: DISH) Sling TV, which has reportedly gathered around 250,000 subscribers since debuting in early February. The $20-a-month Sling TV...

‹
1
2
3
4
5
6
›