Register

I agree with the Privacy Policy

FierceCable

Parks: 20% of young adults steal passwords for OTT service, cost video industry $500M

July 08, 2015

Putting a size on the security exposure for authenticated streaming video services, Parks Associates said that 6 percent of U.S. broadband homes use a video service that belongs to someone living outside the home.

The cost of this digital piracy amounts to $500 million a year, the research company claims in its latest report, The Cost of Piracy.

Password stealing/sharing is particularly prevalent among adults 18-24, the report says, with 20 percent of that young-adult group using a password that belongs to someone they don't live with. The unethical behavior declines as the demographics get older, with only 10 percent of adults 25-34 admitting to this kind of piracy.

For a pay-TV industry still looking for traction for TV Everywhere, so much unauthenticated viewing may not be a good thing.

From the article "Parks: 20% of young adults steal passwords for OTT service, cost video industry $500M" by Daniel Frankel.

Previously In The News

Parks: Over 45% of U.S. pay-TV subscribers want cloud-based DVR

With the Supreme Court rendering an earlier legal affirmation of cloud-based DVR technology intact, Parks Associates has found that 45 percent of U.S. pay-TV subscribers are interested in such a se...

Roku reaches 10 million in U.S. sales ... but who is No. 1 in OTT?

As Variety editor Andrew Wallenstein noted, Apple CEO Tim Cook said in April that Apple TV had reached an installed base of 20 million in the U.S., generating revenue of $1 billion. (This was despi...

Parks: 11% of SVOD users share their passwords

Subscription video on demand services like Netflix (NASDAQ: NFLX) and Hulu have seen their subscriber bases grow rather explosively, and ease-of-use for these platforms has always been given some o...

Comcast stream will 'cannibalize' MSO's core video services, analyst says

Stream is being most closely compared to Dish Network's (NASDAQ: DISH) Sling TV, which has reportedly gathered around 250,000 subscribers since debuting in early February. The $20-a-month Sling TV...

‹
1
2
3
4
5
6
›