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New business models will help carriers to manage network congestion, monetize traffic more effectively and drive market growth. These models will also generate new revenue streams for carriers by encouraging consumers to bring secondary devices onto the network, such as connected cameras and mobile internet devices. Parks Associates believes that the cornerstones of these new models must be some or all of the following characteristics: 1). Be service-centric instead of connectivity-centric; and 2). Avoid blanket punitive pricing.