Register

I agree with the Privacy Policy

E-commerce Times

Pay TV Could Find a Silver Lining in the Looming OTT Cloud

July 27, 2014

The video content industry long has relied on pay-TV services as a significant revenue source, but digital technologies -- namely over-the-top, or OTT, services -- are impacting pay-TV rights and revenues.

Nearly two-thirds of U.S. broadband households now own one or more devices capable of delivering online content to TV sets, and younger viewers have altered their video consumption habits in response to these new technologies.

Live/linear broadcast TV accounted for just 51 percent of all video consumed on a TV in early 2014. More people are using an Internet-connected streaming video service like Netflix or Hulu to watch TV shows and movies. Millennials, in particular, consider online video to be the most important source for finding and viewing video content. Very soon, linear TV will be in the minority of all video consumed on a TV set.

This rise in popularity of OTT services is forcing several pay-TV providers and networks to rethink their current strategies and offerings.

From the article "Pay TV Could Find a Silver Lining in the Looming OTT Cloud" by Glenn Hower.

Previously In The News

The Great and Tragic Lives of OTT Video Service Providers

OTT video service providers must climb the learning curve quickly in order to keep the doors open. Often, content license terms require companies to grow revenues quickly in order to cover minimum...

How Internet TV Gear Can Stay in the Picture

What will be the factors that determine the success or failure of connected entertainment devices? HDTVs and set-top boxes with the ability to directly access Web content from providers like Blockb...

Why Amazon's Cagey About Kindle Sales

It's also possible that the Kindle -- while attracting lots of media attention -- is such a small part of Amazon's overall business that the company doesn't feel the need to disclose how many it se...

Mixed Bag of News Keeps Apple Investors Guessing

"There's almost a consensus that Verizon Wireless will get the iPhone, but the question is when," Harry Wang, a director of research at Parks Associates, told MacNewsWorld. "Some put it at early ne...

‹
1
2
...
5
6
7
8
9
10
11
...
14
15
›