Register

I agree with the Privacy Policy

Digital TV Europe

OTT services subscribed to by 55% of US broadband homes

September 25, 2014

Some 55% of US broadband households now subscribe to an OTT video service, such as Netflix, according to Parks Associates.

The research firm noted that consumer interest in cloud DVR technology is also growing, with 45% of US broadband households finding this “very appealing.”

The main TV screen was found to be the preferred destination for video watching, with Parks noting that on average, consumers spend more than 20 hours each week watching video on TV screens, compared to 1.3 hours on tablets and 1.6 hours on smartphones.

From the article "OTT services subscribed to by 55% of US broadband homes."

Previously In The News

Almost two fifths of US broadband homes use transactional VoD

The research firm said that roughly two thirds of Amazon Prime Instant Video subscribers also rent or buy titles through Amazon, with the “vast majority” of SVoD customers also making a la carte pu...

4K pay TV services tipped to reach 46 million subscribers by 2018

More than 46 million households worldwide will subscribe to a 4K, ultra high definition pay TV service by 2018, according to new research by Parks Associates. The research firm predicts that pa...

Non-linear video viewing outpaces linear in the US

The average US broadband household now watches more than 17 hours of non-linear video per-week, compared to just 11.5 hours of linear video, according to Parks Associates. The new research clai...

Streaming media devices bought by 10% of US homes in 2014

Some 10% of US broadband homes bought a streaming player or stick in the first three quarters of 2014 with Roku retaining its lead of the market, according to Parks Associates. The research sai...

‹
1
2
3
4
5
6
7
8
›