Providing market intelligence for more than 35 years

Digital TV Europe

OTT password-sharing to cost industry US$500 million

Password-sharing for over-the-top (OTT) video services like Netflix will cost the content industry US$500 million (€450 million) in 2015, according to Parks Associates.

The research firm’s ‘Cost of Piracy’ report claims that 6% of US broadband homes use an OTT video service that is paid for by a person living outside of the household.

Among people aged 18-24, 20% of OTT users were found to use an OTT video service paid by someone outside the home – the highest of any age group. The equivalent figure for OTT users aged 25-34 year-olds was 10%.

From the article "OTT password-sharing to cost industry US$500 million."

Previously In The News

More than a third of US homes to buy a smart device this year

Some 37% of US broadband households intend to buy one or more smart devices in 2015, according to research firm Parks Associates. Parks’ smart home and internet of things research claims that 2...

US cloud DVR subscribers to reach 24 million by 2018

The total number of cloud DVR subscribers in the US will exceed 4.6 million by the end of 2015 and total 24 million by 2018, according to Parks Associates. The research found that 51% of pay TV...

OTT video subscribed to by 57% of US broadband homes

Some 57% of consumers in US broadband households subscribe to an over-the-top video service like Netflix or Hulu Plus, according to Parks Associates. The research, released ahead of the NAB sho...

Pay TV industry experiencing ‘slow crisis’, says Parks Associates

The pay TV industry is experiencing a “slow crisis in terms of paying customers,” with 7% of US broadband households with a pay TV service planning to cancel their TV subscription, according to Par...