Register

I agree with the Privacy Policy

Digital TV Europe

Non-linear video viewing outpaces linear in the US

October 23, 2014

The average US broadband household now watches more than 17 hours of non-linear video per-week, compared to just 11.5 hours of linear video, according to Parks Associates.

The new research claims that on the TV, non-linear video now accounts for 49% of video consumed. Among 18 to 24 year-olds, 60% of TV video viewed is non-linear.

“Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices,” said Parks Associates’ director of research Barbara Kraus.

From the article "Non-linear video viewing outpaces linear in the US."

Previously In The News

Two fifths of Chromecast users stream Netflix daily, new study finds

Among users of Google’s new Chromecast internet TV dongle, 43% were found to stream Netflix on a daily basis with 34% streaming Hulu every day, according to a new study by Parks Associates. The...

Streaming TV device sales to double by 2017

Annual sales of streaming connected TV devices, such as Roku and Apple TV boxes, are set to double by 2017 according to a new study by Parks Associates. The research firm said that worldwide sa...

TV channel apps used by 14% of smartphone, tablet users

Some 14% of smartphone and tablet users used TV channel apps from networks like MTV, Nickelodeon and USA Networks in the first quarter of the year, according to US research firm Parks Associates....

Most western European pay TV subs have access to multiscreen TV

Over 70% of western European pay TV subscribers can now receive multiscreen services, according to a study by research firm Parks Associates. According to Parks Associates, 70% of western Europ...

‹
1
2
3
4
5
6
7
8
›