Providing market intelligence for more than 35 years

Digital TV Europe

4K pay TV services tipped to reach 46 million subscribers by 2018

More than 46 million households worldwide will subscribe to a 4K, ultra high definition pay TV service by 2018, according to new research by Parks Associates.

The research firm predicts that pay TV providers will deploy 4K services as “a differentiator”, particularly among younger consumers who are more likely to use newer pay TV features like TV Everywhere and cloud DVR.

Parks said that currently in the US, 82% of consumers aged 18 to 22 have a pay TV subscription, compared to 87% among older consumers, and that young people also have “slightly lower” subscription rates for pay TVs.

From the article "4K pay TV services tipped to reach 46 million subscribers by 2018."

Previously In The News

Games consoles the main connected device in 28% of US homes

Some 28% of US broadband households use an internet-connected games console as their primary connected consumer electronics (CE) device, according to Parks Associates. The research claims that...

Almost two fifths of US broadband homes use transactional VoD

The research firm said that roughly two thirds of Amazon Prime Instant Video subscribers also rent or buy titles through Amazon, with the “vast majority” of SVoD customers also making a la carte pu...

Non-linear video viewing outpaces linear in the US

The average US broadband household now watches more than 17 hours of non-linear video per-week, compared to just 11.5 hours of linear video, according to Parks Associates. The new research clai...

Streaming media devices bought by 10% of US homes in 2014

Some 10% of US broadband homes bought a streaming player or stick in the first three quarters of 2014 with Roku retaining its lead of the market, according to Parks Associates. The research sai...