Dallas Business Journal

Recent surge in broadband demand may be short-lived

March 15, 2004

Less than one-third of U.S. households with dial-up Internet service are interested in upgrading in the next 12 months, indicating a significant decline in potential broadband subscribers over the past year.

According to Parks Associates' Trends in U.S. Broadband Adoption, almost one-half of dial-up subscribers were inclined to upgrade to broadband at year-end 2002. But given the declining interest in broadband, 2004 may fall short of the 50 percent gain in broadband households experienced in 2003, unless service providers offer more enticing benefits such as dramatic price decreases or novel bundled service offerings.

From the article "Recent surge in broadband demand may be short-lived"

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