Connected World Magazine

Internet-Enabled Entertainment

October 09, 2013

As more consumers “cut the cord” with traditional TV providers, Internet-enabled content is becoming a growing option. Research supports the growth of connected TV, and Parks Associates says there will be nearly 70 million smart TV households by 2017.

There is a growing awareness among advertisers that OTT content is gaining ground, says Parks. As connected TV becomes even more common, advertisers will need to adjust their strategies to take into account the many consumers watching via the Web.

From the article, "Internet-Enabled Entertainment."

Previously In The News

NFC on the World Stage

Of course, what NFC is most known for is still the mobile wallet. In fact, we know at least a third (37%) of U.S. mobile phone owners find the mobile wallet concept appealing, according to Parks As...

A Bundle of Opportunity with Broadband

Research coming out of Parks Associates, seems to suggest consumers are more than willing to bulk up their bundles, especially when it comes to security. The research firm is reporting 14% of all U...

Connected Home Has Broad Appeal

Connectivity is becoming a part of so many home devices and systems that someday soon we may no longer refer to “connected home” technology but instead simply say technology for the home. The conne...

Isis Debuts in Two Cities

To use Isis, consumers with an Isis-compatible mobile device would download the Isis Mobile Wallet app from Google Play, and then load an eligible American Express, Capital One, or Chase credit car...

‹
1
2
3
4
›