Connected World Magazine

Apps the Key to Devices

April 04, 2013

Right now, smartphones have the highest penetration rate of app platforms, reaching 60% of U.S. broadband households, according to research from Parks Associates, www.parksassociates.com. But TVs are hot on their heels.

Parks says 80% of consumers with smart TVs regularly use apps, and app developers view the smart TV platform as an area of significant opportunity. In 2013, smart TV penetration will reach nearly 25% of U.S. households. But consumers tend to use apps for TV differently than those used on smartphones.

TV watching is often a shared experience, and TV apps reflect this fact, says Parks Associates. Smartphone apps are more personal. Gaming is particularly popular with TV app users, with 45% of viewers saying they use smart-TV apps to play games.

Parks suggests developers creating apps for connected products need to figure out how to deliver their content to multiple categories of devices.

From the article, "Apps the Key to Devices."

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