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More on ADT’s New LG Smart Camera: Is Zonoff the New Home Automation Partner?

May 14, 2015

Alarm.com, which is sold through hundreds or thousands of independent dealers, is up to about 1.5 million subscribers right now. Total guess, but maybe Icontrol has around 2.5 million subscribers if you count ADT’s 1.2 million Pulse customers plus whatever all the cable companies have sold. Most of them use Icontrol for interactive services, and Comcast, Time Warner and Rogers have about 4% market share of some 24 million U.S. households with monitored security, according to research from ADT and Parks Associates.

This year, Icontrol launched a program called Icontrol One to capture the independent-dealer market, which accounts for about 56% of the North American market for residential monitored security.

The first major customer from that channel is Monitronics, whose dealers capture about 4% of the home security market.

From the article "More on ADT’s New LG Smart Camera: Is Zonoff the New Home Automation Partner?" by Julie Jacobson.

Previously In The News

Capturing Middle-Income Buyers: The New Sweet Spot for Smart Home Sales

Skeptical integrators believe the mid-level market for home automation is all going to go DIY, with homeowners opting for apps that that give them silos of home control but not real integrated home...

Top 9 Smart Home Devices for Middle-Income Buyers

While the high-end of the market is driven by audio, video and control, the middle-income buyer appears to be driven more by security-related devices. According to data Parks Associates in a su...

JJ Changes Tune: Smart Bulbs Not So Stupid After All

Smart bulbs have always seemed like a dumb idea to me: Pay $60 to $100 for a screw-in LED and then control it with your phone. That’s a lot of money for a single light vs. a switch that can control...

Electric Utilities Lose Relevance in Smart Home Market

One final point: In the U.S., energy is cheap. Utilities’ efforts to save customers a few bucks per month just won’t fly. In a home automation panel discussion at the recent Parks Associates Co...

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