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Capturing Middle-Income Buyers: The New Sweet Spot for Smart Home Sales

November 04, 2014

Skeptical integrators believe the mid-level market for home automation is all going to go DIY, with homeowners opting for apps that that give them silos of home control but not real integrated home automation.

But according to data from Parks Associates, money spent on home automation services, that is installation, monitoring and maintenance, is expected to nearly triple from 2012 to 2017. In all the data reveals that an estimated $30.5 billion (that’s billion with a “b”) will be spent on home automation services in 2017 compared to $8.1 billion spent in 2012.

To be exact, that is a 276 percent growth rate. At the same time, the amount spent on hardware is expected to grow from $13.7 billion to $41.3 billion. Overall, the combined home automation hardware and services revenues are expected to have a compounded annual growth rate (CAGR) of 27 percent per year.

So much for just DIY only.

From the article "Capturing Middle-Income Buyers: The New Sweet Spot for Smart Home Sales" by Jason Knott.

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