Register

I agree with the Privacy Policy

CE Pro

17% of Consumers to Subscribe to HBO OTT Service

January 22, 2015

A newly released study conducted by Parks Associates finds that 17 percent of U.S. broadband households are likely to subscribe to HBO’s upcoming over-the-top (OTT) video service.
Parks states that among these likely subscribers, 91 percent are currently pay-TV subscribers, and nearly half would cancel their pay-TV services after subscribing to HBO’s OTT service.

The Texas-based research firm says the average head of household in a U.S. broadband home watches just about 3.5 hours of OTT video per week, and after HBO’s service, which will likely be driven by the broadcaster’s popular “Game of Thrones” and “True Detective” shows, are OTT services such as CBS All Access, Starz Play, Cinemax MAX Go and MOVIEPLEX Play.

From the article "17% of Consumers to Subscribe to HBO OTT Service" by Robert Archer.

Previously In The News

Questions I’ll Ask 28 Companies at Parks’ Connections Conference (A-L)

I haven’t been to a Parks Associates Connections conference in way too many years – since “home gateways” were all the rage – and I can’t wait to attend this one, May 13-15 in San Francisco. Th...

Bring Back the Smart Residential Gateway for Home Automation Success

Internet providers and black-box makers have all the faculties to create a better support scheme, but there really is a serious disconnect. Comcast broadband doesn’t communicate with Xfinity Ho...

Z-Wave Launches Next Gen Chipset, Apps

“Home control services are one of the fastest-growing technologies in the market, driven by consumer desire for enhanced security, home monitoring, energy management and convenience. With the proli...

JJ Changes Tune: Smart Bulbs Not So Stupid After All

Smart bulbs have always seemed like a dumb idea to me: Pay $60 to $100 for a screw-in LED and then control it with your phone. That’s a lot of money for a single light vs. a switch that can control...

1
2
3
4
5
6
›