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Business Week

Podcasts Calling

April 06, 2006

Chances are, mobile podcasts might have to deal with some consumer backlash against advertising. "Some people will not be tolerant about this," says Harry Wang, an analyst with consultancy Parks Associates. But most mobile podcast advertisers say they haven't heard any complaints from users so far.

From the article "Podcasts Calling," By Olga Kharif.

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