Providing market intelligence for more than 35 years

Business Week

Free Wi-Fi—at a Price

A spate of providers, including Boingo and Deutsche Telekom's (DT) T-Mobile, now offer Wi-Fi access in places like Starbucks (SBUX) and other locales, charging as much as $10 a day for wireless Web access. Wi-Fi service providers generate about $500 million in revenue a year, says consultancy Parks Associates. Those sales could dwindle—or end up in the coffers of rivals—as city-run Wi-Fi takes off.

From the article "Free Wi-Fi—at a Price," by Olga Kharif.
 

Previously In The News

I Want My iTV

Today, some 60% of all households in Hong Kong watch programming delivered over the Internet to the TV, says researcher Parks Associates. From a hotel in Seoul, I can click to do my banking on TV. A...

The [Virtual] Global Office

"Marketing can be expensive: According to a 2007 estimate by Parks Associates, companies spent $15 million advertising in virtual worlds in the U.S. in 2006 and the figure is expected to rise tenfol...

One Fifth of Americans Have Never Used E-Mail

"One fifth of Americans have never used e-mail, according to a recent survey by consultancy Parks Associates. Of 1,088 people surveyed, 21% have never done a search on the Internet or looked up a We...

Economic Woe May Rain on Dad's Big Day

"That depends in part on how large a purchase households want to make, says John Barrett, director of research at market research firm Parks Associates. Consumers are holding off on certain big-tick...