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Streaming media devices forecasted to be hot gift items

Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season in the US.

Among connected CE devices acquired in 2014, 37% of smart watches, 25% of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20% of gaming consoles were received as gifts. Other popular CE gifts include tablets and e-book readers, motion controllers, DVRs, MP3 players, and internet-connectable music systems.

“Apple boosted the profile of the wearable category with the announcement of its Apple Watch,” said Harry Wang, Director, Health and Mobile Product Research, Parks Associates.

“We expect sales of wearables, including connected activity trackers and smart watches, to top 11 million units by end of year in the U.S., thanks to this increased attention, and they will continue to be a popular gift purchase, especially on Black Friday, due to many promotions from retailers and OEMs and their uniqueness as a new-year gift to promote better health.”

Streaming media devices are highly affordable and generally do very well during the holiday shopping season. Parks Associates analysis shows streaming sticks will account for a larger percentage of streaming media device sales in 2014 than they did in 2013. The low price points also make them appealing for stocking stuffers.

From the article "Streaming media devices forecasted to be hot gift items."

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