Broadband TV News

Over half of US broadband homes have OTT

April 09, 2015

Over 50% of consumers in US broadband households subscribe to an OTT video service, according to Parks Associates.

57% of consumers in US broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus. The research firm reports the average US broadband household spends $9 per month on Internet video, up from $7 in 2012.

“The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for 36% of that time, or approximately 3.4 hours a week,” said Brett Sappington (pictured), director of research, Parks Associates.

From the article "Over half of US broadband homes have OTT."

Previously In The News

Nearly 50% of US broadband homes use OTT video

Subscribers of OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactio...

Who will control the second screen?

“TV channels have been successful in winning the battle for the second screen,” according to Orange’s Patrice Slupowski. Speaking at Parks Associates’ Connections Europe 2013 conference in Amst...

70 million US home have smart TVs by 2017

There will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households. Parks Associates advertising...

TV Everywhere reaches 70% of WE pay-TV subs

Over 70% of pay-TV subscribers in Western Europe able to receive multiscreen services such as TV Everywhere. According to Parks Associates multiscreen availability topped 25% of pay-TV househol...

‹
1
2
3
4
5
6
7
›