Broadband TV News

Non-linear video outpaces linear viewing

October 26, 2014

New research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

“Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24,” said Barbara Kraus, Director of Research, Parks Associates.

The research also shows that nearly 40% of US broadband households that use the smart TV as their primary connected device regularly access and spend at least one hour per week using Facebook on this device.

From the article "Non-linear video outpaces linear viewing."

Previously In The News

34% of US broadband homes have smart TV

According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of US broadband households have a smart TV. Parks Associates analysts...

25% of US video viewing on ‘other platforms’

25% of all video viewing in US broadband households now occurs on platforms other than the television, such as PCs, smartphones, and tablets, according to Parks Associates research. “One-third...

Video viewership declining on PCs

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video. Parks Associates analysts find that 81% of US broadband households watch vid...

Amazon gains traction in US connected homes

Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates. The Q1...

‹
1
2
3
4
5
6
7
›