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Monday, Jun 23, 2014

Zipato Joins CONNECTIONS Europe as Sponsor

Parks Associates would like to welcome and thank Zipato for sponsoring CONNECTIONS Europe 2014. Z...

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Thursday, Jun 19, 2014

The Seven Key Consumer Groups in Multiscreen Video

New consumer research from Parks Associates identifies seven key groups of consumers based on the...

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Thursday, Jun 19, 2014

Amazon Smartphone Announcement - Our Opinion

Yesterday’s much anticipated launch of Amazon’s first smartphone named “Fire,” lived up to its pr...

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Tuesday, Jun 17, 2014

Consumers Prefer Unsubsidized Smartphone Handsets - Good News for Amazon's rumored “Prime Data” Plan

Parks Associates Announces New 1Q 2014 Mobile Research Prior to Amazon Event In anticipation...

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Monday, Jun 16, 2014

The Concept of TV Advertising is Forever Changed

With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand...

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Sunday, Jun 15, 2014

Fifty Percent of U.S. Broadband Households Will Have At Least One Smart Home Device by 2020, according to Parks Associates

Director of Energy and Home Controls to Participate in Internet of Things World This Week Tom...

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