Providing market intelligence for more than 35 years

Bloomberg

Wear This Device So the Boss Knows You’re Losing Weight

These are among the ethical questions still to be addressed about the appropriateness of companies tracking the physical activity of employees, said Harry Wang, a researcher for Parks Associates who has been studying the market. With wearable devices, collecting more sensitive information is likely to bring tougher government oversight, he said.

“There will be high levels of privacy, security and compliance requirements,” Wang said. “There will be high expectations from consumers about how the data will be used.”

From the article "Wear This Device So the Boss Knows You’re Losing Weight" by Adam Satariano.

Previously In The News

Roku Said to Be Weighing Initial Public Offering in U.S. in 2014

Roku may position itself as a pure-play company selling an Internet TV device, in contrast to Apple Inc., which sells the Apple TV box and other electronics products, one person said. Roku also com...

Millennials are elusive prey for pay-TV companies

“These new deals represent an extension of our evolving strategy in terms of how we monetize our content,” CBS President Leslie Moonves said during the company’s fourth quarter earnings call. S...

Dude, Where's My Health Info?

Congratulations! The app on your health device says your blood pressure is back to normal! Are you sure you’re the only one that knows about this? According to a recent research by Parks Associ...

Fitbit Counts on Women as Customers Just Not Board Members

Fitbit makes wristbands, digital scales, and other devices that track activity like steps taken in a day, heart rate, and - - through a mobile application -- calories consumed. Its market is domina...