Providing market intelligence for more than 35 years

Bloomberg

Time Warner Cable Drops CBS in Three Cities as Talks Fail

When a channel is dropped from a pay-TV service, 7 percent of subscribers end up switching providers, while 16 percent watch the lost channel online, according to a survey from Parks Associates, a market research firm based in Dallas. The survey, conducted in the third quarter of last year, looked at 2,500 households and asked residents what they did the last time they lost a channel in a fee dispute.

The dispute between the companies focused on retransmission fees, which have become a frequent sticking point in negotiations between pay-TV providers and broadcasters.

From the article, "Time Warner Cable Drops CBS in Three Cities as Talks Fail" by Alex Sherman and Edmund Lee.

Previously In The News

AT&T and Starz to Keynote CONNECTIONS: The Premier Connected

Parks Associates today announced Kevin Petersen, SVP, Digital Life, AT&T Mobility and Consumer Markets, and John Penney, EVP, Strategy, Business Development, & Worldwide Distribution, Starz, will d...

Is Siri Not Feeling the Love?

When Apple first introduced Siri, it was touted as a digital assistant that could tackle any number of tasks upon comand. A new Parks Associates report shows that most Siri users are only using it...

Able Planet Plans Hearing Aid Alternative for Aging Population

Only 9 percent of U.S. seniors making less than $50,000 a year own hearing aids, according to 2010 survey by medical devices research firm Parks Associates. From the article, "Able Planet Plans...

iPad-Crazed Toddlers to Spur Holiday Sales Rush

For Apple, the youth market presents opportunities and challenges. While the iPad is the top-selling tablet, many parents may opt for lower-cost models if they know they’re putting them in the hand...