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Fitbit Counts on Women as Customers Just Not Board Members

June 17, 2015

Fitbit makes wristbands, digital scales, and other devices that track activity like steps taken in a day, heart rate, and - - through a mobile application -- calories consumed. Its market is dominated by female customers: 68 percent of Fitbit owners were women in the second-quarter of 2014, according to the most recent data from Parks Associates.

From the article "Fitbit Counts on Women as Customers Just Not Board Members" by Alexa Liautaud.

Previously In The News

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