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Austin American Statesman

Fans await Apple's move into the living room

January 09, 2006

Austin In December, Apple and Intel also quietly helped launch a new tech industry consortium designed to create new standards to improve the flow of content between TVs, computers and other devices.

Kurt Scherf, principal analyst at Dallas-based research outfit Parks Associates, said he thinks Apple plans to introduce a revamped version of its Mac Mini computer designed specifically as a home entertainment hub. He also predicts Apple will announce new deals for content such as its recent agreements with big TV networks such as NBC, ABC and Disney for programming for its iPods.

"They've definitely already set the precedent in content" and portable devices, Scherf said. "Now they've got to try to seriously address the living room with some sort of media server of their own."

From the article "Fans await Apple's move into the living room," by Bob Keefe.

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