Providing market intelligence for more than 35 years

Austin American Statesman

Cable box gets an upgrade

AustinSet-top boxes have a big advantage over media center PCs that are struggling for a toehold in the business, said John Barrett, an analyst at Dallas-based technology research company Parks Associates.

He said it's easier to persuade a consumer to pay a few dollars extra each month to rent a feature-filled cable or satellite box than spend several thousand dollars for a PC that still may not work seamlessly with television sets and other electronics.

And consumers typically would rather get their technology and entertainment from a single source than to cobble together different technologies themselves.

"If they're going to do it, they're going to call a service provider . . . who for $100 a month can give them Internet access, telephony, games, movies, DVRs, home security and this and that," Barrett said. "And if it doesn't work, there's one provider they can call" to fix it.

From the article "Cable box gets an upgrade," by Bob Keefe.

Previously In The News

Blockbuster fighting back with new technologies

Kurt Scherf, principal analyst with Dallas-based market research firm Parks Associates, said Netflix and others simply adapted to changing trends faster than Blockbuster. "Blockbuster had that opp...

ers see new marketing opportunities on mobile screens

Safeguards must be built in by phone service providers, said Heather Way, a research analyst with Parks Associates, a Dallas-based marketing research and consulting firm. Industry experts say that...

The kids are taking over virtual worlds: Although digital realms haven't caught on among adults, future is paved with child-centric fare

In the future, there might be little differences between virtual worlds, video games and social networks, said Michael Cai, an analyst with Parks Associates in Dallas. "We're obviously seeing a lot...

Monitor momentum

The changing ways that people are using computers and TVs are driving the innovations in the $100 billion display industry, said Kurt Scherf, vice president of Dallas technology research group Parks...