Register

I agree with the Privacy Policy

Advanced Television

Analyst: High churn for Netflix and other OTT services

August 02, 2015

Findings from market research and consulting company Parks Associates suggest that annual churn rates for OTT entertainment services Netflix, Hulu Plus, and Amazon Prime are a sign of consumers testing new video services.

The firm’s OTT Video Market Tracker reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4 per cent of US broadband households have cancelled their Netflix service, representing nearly 9 per cent of Netflix’s current subscriber base. By comparison, 7 per cent have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus’s current subscriber base.

As a group, smaller OTT video services have extremely high churn rates as well. Seven per cent of US broadband households subscribe to an online video service other than Hulu, Amazon Instant Video, or Netflix. The number of people cancelling one or more of these services over the past year represents 60 per cent of those who subscribe currently.

From the article "Analyst: High churn for Netflix and other OTT services."

Previously In The News

Smart TVs ‘change viewer perception of ads’

The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opp...

Research: 66% of Pay-TV subs have multi-screen

Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV providers in Europe and Asia to explore new business strategies in video services, according to resear...

TV Everywhere demand up in Western Europe

Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30 per cent of broadband households highly interested in these TV Everywhere services,...

US tablet owners to exceed 130m in 2014

Parks Associates and mPortal report that the number of US tablet users will increase by 61 per cent from 2013 to 2014. “Tablet adoption, now close to 50 per cent of all US broadband households,...

‹
1
2
3
4
5
6
7
8
9
10
›