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55% of US broadband homes subscribe to OTT

September 25, 2014

“Over 50 per cent of US broadband households have at least one TV series that they ‘never miss,” said Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions.”

Consumer interest in cloud DVR technology is growing – 45 per cent of US broadband households find it very appealing. Parks Associates research also reveals that television screens are still the preferred method for watching video among a majority of US broadband households. On average, consumers spend over 20 hours each week watching video on TV screens, compared to 1.3 hours on tablets and 1.6 hours on smartphones each week.

From the article "55% of US broadband homes subscribe to OTT."

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