Register

I agree with the Privacy Policy

Advanced Television

45% + of US pay-TV subs want cloud DVRs

August 03, 2014

Over 45 per cent of US pay-TV subscribers find cloud DVR technology very appealing, according to research from Parks Associates. The report notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues.

“The Aereo case left licensing for cloud DVR rights largely unaffected, allowing pay-TV providers to move forward with cloud DVR development and implementation,” said Glenn Hower, Research Analyst, Parks Associates. “For example, Comcast recently launched in Atlanta its X1 DVR service, which allows, among other capabilities, subscribers to access DVR recordings on their mobile devices. As content owners and providers experiment with cloud technology, the consumers reap the benefits through access to these innovative offerings.”

From the article "45% + of US pay-TV subs want cloud DVRs."

Previously In The News

‘Account sharing’ rife in US OTT

Digital media consumer research from Parks Associates reports 57 per cent of US broadband households access an OTT video subscription, but account sharing is a lingering challenge. According to a Q...

Europeans like smart home devices

According to Parks Associates research, there were 721 million broadband households worldwide in 2014, and that number will reach 972 million by 2019. The prevalence of high-speed connections will...

OTT password sharing costs industry $500m

OTT video service credential sharing will cost the industry $500 million (€447m) in direct revenues worldwide in 2015, according to research from market research and consulting company Parks Associ...

Analyst: High churn for Netflix and other OTT services

Findings from market research and consulting company Parks Associates suggest that annual churn rates for OTT entertainment services Netflix, Hulu Plus, and Amazon Prime are a sign of consumers tes...

‹
1
2
3
4
5
6
7
8
9
10
›