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Programmatic Driving Down Ad Prices; Google Paying For Patent Troubles

January 29, 2014

AdChoice Awareness

Although the advertising industry is relying on self-regulation when it comes to privacy and data collection, the efforts don’t extend far enough to the public, according to research from Parks Associates. In 2013 only 6% of respondents reported seeing the AdChoices icon, versus 5% in 2011. Parks Associates suggests deploying opt-in options rather than opt-out options, especially ones that include incentives such as personalized content or discounts.

From the article, "Programmatic Driving Down Ad Prices; Google Paying For Patent Troubles."

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