Tuesday, July 26, 2022

52% of consumers acquired their routers from their ISP

Research addresses demand for home networking equipment as US ISPs add 9.3 million new households across 2020 and 2021 

New research from Parks Associates reports that in Q1 2022, 52% of consumers acquired their routers from their ISP, now exceeding retail-acquired devices. Home Networking Smart Product Market Assessment includes consumer data and industry insight for home networking equipment, including trending data across years and insight into product adoption, brand footprint, mesh networking solutions, router-enabled services, and the multifamily landscape for routers.

“Internet service providers ramped up their efforts to deliver new CPE to their customers, looking to capitalize on renewed demand for high-speed, reliable, and stable internet services and Wi-Fi,” said Kristen Hanich, Research Director, Parks Associates. “Among consumers who purchased their routers at retail, adoption is consolidating among the top brands. Consumers are looking for devices that deliver key features and functionality and increasingly see ISPs as a preferred channel.”

During the COVID-19 pandemic, strain on home networks and usage of Wi-Fi in home increased considerably, triggering demand for new networking equipment and reliable Wi-Fi solutions.

“Many internet service providers are deploying new routers, gateways, and mesh networking equipment to better meet the needs of their subscribers," Hanich said. “OEMs have moved to meet customer demand, but lead times are still long due to supply chain constraints and record growth—ISPs added 9.3 million new households across 2020 and 2021.”

Home Networking Smart Product Market Assessment identifies key market drivers and barriers and assesses growth in the home networking space via topline market forecasts. Other highlights:

  • Routers have a growing role as distribution platforms.
  • The majority of mesh systems were acquired from an ISP as opposed to retail.
  • 43% of US internet households live in a home that is over 2,000 square feet in size.


To schedule an interview with an analyst or to request specific data, please contact Rosey Sera at rosey@parksassociates.com or 972-490-1113. For more information on Home Networking Smart Product Market Assessment, contact sales@parksassociates.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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