How to Build a Winning OTT Strategy: Balancing Content and Platforms

Thursday, November 18, 2021 | 9:30 AM CT (10:30 AM ET)

Bitmovin - Parks Associates free OTT video research WebcastComplete the form on this page to register for this webinar.

Co-hosted by Bitmovin and Parks Associates

69% of US broadband households have used at least one type of online streaming service in the past 30 days.

In this competitive market, delivering a streaming video service to market quickly, with the high quality of experience consumers now expect, is crucial. The threat of churn is ever-present, switching services is easy, and retention is difficult.

This webinar explores the challenges of meeting this diverse mix of expectations across varying content types, audiences, and customer segments, and best practices in addressing them. Speakers discuss the multiple variables across content type, platform preferences, and consumption patterns that OTT providers must consider — and how companies can accomplish their target time to market while still addressing all these factors.

Opportunities and challenges fill today’s landscape for streaming video services. A greater number of consumers than ever before are consuming OTT video, with a corresponding jump in variables that impact the user experience – different types of content, consumed on different types of devices, by different customer segments.

Content providers and video services frequently find the task of addressing all of these variables daunting, particularly if they are new or niche/genre-specific organizations. Multiple industries and verticals are embracing video as a way to connect with their customers, as OTT content can serve diverse needs from entertainment to e-learning to exercise.


  • OTT consumer profiles and current content consumption
  • Different devices used for SVOD and AVOD and other types of content
  • Different use cases for video beyond entertainment: e-learning, exercise, health, training
  • Fitting different business models with different video content: how to reach your target audience with your video offering
  • How needs and consumption differ depending on types of content and devices across multiple consumer and industry segment


Peter Kanzow, Solutions Architect, Bitmovin

Gene Pao, Executive Vice President, Strategy and Digital, Shout! Factory

Paul Erickson, Senior Analyst, Parks Associates

Paul Erickson Paul Erickson, Director of Research, Parks Associates
Twitter ID: @PaulEricksonAV

With more than 20 years of technology industry experience and over 15 as an analyst, Paul Erickson’s coverage has spanned connected consumer electronics, pay & broadcast TV, digital & physical media, streaming devices and services, home and pro AV, smart home, user interface technologies, and digital rights management.

Prior to joining Parks Associates, Paul was an analyst for Omdia, IHS Markit, and NPD DisplaySearch. He has regularly attended, spoken, and/or moderated at industry events and tradeshows across the consumer, service provider, and pro AV technology landscape, such as CES, IFA, IBC, MWC, NAB, InfoComm, NAMM, and Integrated Systems Europe. Paul is also a several-time AVIXA Emerging Trends Fellow honoree.

Paul holds a BS in International Business from Georgetown University, an MBA in Marketing from the University of Texas at Austin, and can converse in English, Spanish, German, Mandarin Chinese, and Taiwanese.

Peter Kanzow Peter Kanzow, Solutions Architect, Bitmovin

Pioneer and expert in online digital media, who brought the first public broadcasters to the web in Germany. Peter has 10+ years of experience in Technical Customer Support, focused on online and mobile streaming media, with strong analytical skills and a broad range of computer expertise.

Gene Pao Gene Pao, Executive Vice President, Strategy and Digital, Shout! Factory

Gene Pao was named EVP Strategy and Digital in 2021 and currently oversees strategy, non-physical distribution and sales, production, marketing, corporate development, and the digital channel business.  Gene was SVP of Digital Enterprises where he successfully lead Shout Factory’s expansion into digital content distribution by brokering key relationships with Tubi, Pluto TV, Amazon, and Roku, as well as building Shout! Factory TV, the company’s digital streaming service.
Gene’s 20-year career in digital media started in 1997 at Digitas, a digital marketing agency.  In 1999 he joined, an idealab! Company, who pioneered the use of digital video for promoting music, movies, and video game titles.  After the first dotcom crash in 2001, Gene found himself at Disney/ESPN where he developed digital and interactive video businesses such as VOD and interactive television.  From 2008 to 2011, he was VP, Digital Media and International Development for Fuel TV, the action sports cable network owned by Fox, where he merged television broadcasting principles with digital and social media to produce live webcasts of action sports events such as surfing, skateboarding, and snowboarding.  From 2011 to 2013, Gene held a number of digital media roles including Action Sports Consultant in YouTube’s Sports Partnership Group; VP Marketing for Golf Channel, part of NBC Sports; and General Manager of Biggest Loser Digital, a joint initiative between NBC Universal and Shine America.
Gene holds an MBA from Harvard Business School, a Masters from Cornell University, and a BS from North Carolina State University.

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