A New Era: Home Security Expansion

Monday, December 13, 2021 | 1:00 PM CT (2:00 PM ET)

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Co-hosted by and Parks Associates

20% of US broadband households (about 20 million homes) have an interactive security system

Expanding connected product ecosystems in premise security and professional monitoring are opening new opportunities for manufacturers and service providers. Integration between devices, systems, and services will continue as companies build out device ecosystems and explore new partnerships. As consumers become more and more familiar with the connected home concept, and recognize the independence and control its brings in multiple areas, new opportunities will emerge across multiple verticals.

85% of security dealers offer interactive services, driving incremental revenues for monthly services.

New use cases include car monitoring, connected health services, energy management, and indoor air quality monitoring. New technologies like video analytics, voice controls, and machine learning create new ways for engagement with the end user, adding new value to monitoring services and creating a stickiness that leads to committed, long-term subscribers.

This webinar addresses emerging areas where professional services can increase revenue and add value for consumers, including Parks Associates' latest consumer and security dealer research.


Andy Feldman, VP, North American Field Sales,

Troy M. Deal, President, Central Florida Alarm Services

Jennifer Kent, VP, Research, Parks Associates

Troy Deal Troy Deal, President, Central Florida Alarm Services

Troy is the President of Central Florida Alarm Services, Inc. and is the Florida License Holder for the company. He has been actively involved in the Security Industry for 38 years. He sees the industry through the eyes of a small installing dealer and strives to help them build professional relationships that improve their operations. He has been involved in several dealer groups throughout his career and cherishes the friendships he has been able to make along the way. He is married to his wife, Terry, and has two children, Kaley and Troy IV. When not working, Troy spends time fishing or doing chores on his small ranch.

Troy graduated from Vanderbilt University with a BS in Economics and a minor in Business Administration.

Andy Feldman Andy Feldman, Vice President, North American Field Sales,

Andy is a 25 year veteran of the security business and has been with for 8.5 years. He is a relationship builder with a passion for our customers success. Andy is married with 2 kids (Elie, 20 and Dalton, 17), and he resides in Wilmington, NC.

Jennifer Kent Jennifer Kent, Vice President, Research, Parks Associates
Twitter ID: @JenniferMKent

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

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