Parks Associates In The News

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5% Of Consumers Who Try A VR Headset Buy One

A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) he...

Hower: The 4 New Trends Impacting Digital TV Content Distribution

Digital distribution has opened an abundance of monetization opportunities, in contrast to previous...

63% In U.S. Say They Are Not Aware Of Virtual Reality

The study from Parks Associates found that more than half (63%) of U.S. households say they are not...

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their...

VR Consumers Need Convincing With Demos

Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports a...

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

5% Of Consumers Who Try A VR Headset Buy One

Hower: The 4 New Trends Impacting Digital TV Content Distribution

63% In U.S. Say They Are Not Aware Of Virtual Reality

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

VR Consumers Need Convincing With Demos

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

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Mindi Sue Sternblitz-

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