Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs.
From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
New data from Parks Associates shows use of sports streamers is on the rise. For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games...
Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates. The research group says that’s up from 7% in 2022. Consum...
A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...
Parks Associates has released a new complementary white paper entitled “Smart Spaces: New Opportunities for Custom Integrators.” This white paper, sponsored by Nice, explores the significant growth op...
