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To save money, Americans are considering ad-supported streaming offers

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms...

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Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenue...

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IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Ass...

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Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead,...

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Energy, security, automation: Converging into peace of mind

Parks Associates latest research shows 70% of US internet households report spending $100 or more pe...

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The Future Of Building Homes Is Now Intertwined With The Auto World

Research group Parks Associates reports that 35% of households are familiar with the potential for E...

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