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The past decade has seen software become a key component in automotive development and consumers are eager for more connectivity in their vehicles. Research from Parks Associates found that 64% of car owners in U.S. broadband households who own a smartphone want embedded access to connected car features in their next vehicle. While this connectivity is essential to satisfy consumer demand, it also introduces new security threats on the road. With Link Motion and Irdeto, automakers are now able to deliver a secure software-defined car to consumers.